How Facebook Ads Helped Martin Roofing Co. 10X Their Leads
In early 2024, Martin Roofing Co., a family-run business based in Dallas, Texas, struggled to bring in consistent leads. They partnered with Elixir Creative to launch a local Facebook Ads campaign the results were nothing short of game changing.
In just 60 days, we scaled them from 8–10 leads per month to over 100 qualified inquiries. Our strategy included ZIP-code targeting, compelling offers for storm damage inspections, and instant follow-ups via SMS and email all handled by our automation engine.
What made the biggest difference? We didn’t just run ads we built a full lead engine. Every homeowner who clicked an ad was contacted within 60 seconds, automatically, 24/7.
Key Results:
- 10X increase in leads in 60 days
- 3–4 roofs booked per week from ad funnel
- $17 average cost per lead in a competitive Texas market
- 72% conversion from lead to booked appointment
What We Learned
Roofing leads respond best to urgency, neighborhood trust signals, and photo proof. We combined those with direct response copy like “Book Your Free Roof Estimate Before This Week’s Storm Hits”.
- ZIP-code targeting outperforms broad targeting
- SMS/email automations recover over 40% of missed leads
- Including real testimonials and reviews increases conversions
This is just one of many roofing businesses we've helped dominate their local market with smart ads and smarter automations.
