Should Roofers Still Use Flyers Or Go Fully Digital in 2025?
Flyers, door hangers, yard signs they’ve been roofing staples for decades. But with digital marketing taking over, many contractors are asking: Are old-school methods still worth it?
In this post, we break down the pros and cons of physical flyers vs. digital strategies like Facebook Ads, retargeting, and automation so you can choose the best path to steady roofing leads.
1. Flyers Still Work But Only With Volume
Flyers can still bring in leads, especially after storms or for hyper-local targeting. But printing, designing, and distributing them is time-consuming and expensive. And without tracking, it's hard to measure ROI.
Flyers can still bring in leads, especially after storms or for hyper-local targeting. But printing, designing, and distributing them is time-consuming and expensive. And without tracking, it's hard to measure ROI.
2. Facebook Ads Let You Target By Zip Code, Income & More
With Facebook, you can run ads that only show to homeowners in your service area no printing, no driving around. Plus, you get real-time performance data and cost per lead tracking.
With Facebook, you can run ads that only show to homeowners in your service area no printing, no driving around. Plus, you get real-time performance data and cost per lead tracking.
3. Flyers Can’t Follow Up But Automation Can
Flyers end up in the trash. But digital systems can send instant replies, book appointments automatically, and follow up with leads that didn’t respond the first time.
Flyers end up in the trash. But digital systems can send instant replies, book appointments automatically, and follow up with leads that didn’t respond the first time.
4. Pairing Both Can Work If You Track Everything
The best campaigns sometimes combine both. Drop flyers in key areas, but send those same homeowners Facebook ads before and after. Just make sure you track calls, clicks, and conversions.
The best campaigns sometimes combine both. Drop flyers in key areas, but send those same homeowners Facebook ads before and after. Just make sure you track calls, clicks, and conversions.
5. Digital Marketing Scales Flyers Don’t
Want to grow across multiple cities? Flyers can't scale without massive effort. Facebook Ads and automation let you test, duplicate, and grow fast with zero print cost.
Want to grow across multiple cities? Flyers can't scale without massive effort. Facebook Ads and automation let you test, duplicate, and grow fast with zero print cost.
Final Verdict: Flyers still have a place but if you want consistent, scalable growth, digital marketing wins every time.
Want Predictable Roofing Leads?
At Elixir Creative, we help roofers go fully digital with lead-gen systems that work 24/7. From Facebook ads to automated follow-ups, we build campaigns that convert without printing a single flyer.
- Geo-targeted Facebook ad campaigns for roofing
- Automated text-back and appointment booking
- Transparent reporting with cost-per-lead metrics
If you're still relying on flyers alone, you're leaving leads on the table. Let's build a smarter system together.
